JP at Louis Vuitton — LV The Place Seoul

Name: JP at Louis Vuitton — LV The Place Seoul
Address: 6F, The Reserve, Shinsegae Main Store, 63, Sogong-ro, Jung-gu, Seoul , 04530, South Korea, Seoul, South Korea
Telephone: +82232151854

Seoul • South Korea

Overview

Louis Vuitton has inaugurated Louis Vuitton Visionary Journeys Seoul. This exceptional destination brings together a store, a cultural escapade, and a gastronomic destination within LV The Place Seoul, Shinsegae The Reserve. Le Café Louis Vuitton and the restaurant JP complete the immersive narrative devoted to the Maison’s heritage of travel, craftsmanship, and innovation, with a gastronomic offering that combines creativity and Korean influences. Under the creative direction of Louis Vuitton pastry chef Maxime Frédéric – named World’s Best Pastry Chef in 2025 – Le Café features exquisite pastries, while two-Michelin-star chef Junghyun Park proposes a menu centered on local cuisine, embracing the Maison’s spirit of travel.